4 minute readNewspapers seem to be taking hit after hit at the moment as “New Media” is constantly creeping into its traditional core market. A new eBook reader called Kindle has just been released by Amazon in the US which points to the fact that the traditional newspaper’s days are numbered along with the books and magazines.

Print advertising is down billions of dollars every year as companies switch more and more of their advertising mix to the Internet. In the US last year more was spent by employers in recruitment advertising than on print advertising. I’ll bet there are plenty of other traditional print advertising markets that have suffered a similar fate. As an industry with a huge investment in print advertising we have some big changes over the next few years .