6 minute readOver the last few months it has become increasingly aware to me that Australia’s largest real estate portals are toying with the idea of playing with their fee structures charged to agents for advertising their vendors listings.

Currently realestate.com.au charges a flat fee and domain.com.au charges fees dependant on your area (city or country) and their so called ‘popularity’ in these areas.

So why would they be doing this? Because they want to make it fairer? Guess again muchumbo, this is all about making more money for their companies/shareholders. You can argue that this is fair enough, as this is what they exist to do. Howeve, they have this opportunity only becuase agents support them and without these agents, they would not attract visitors and therefore 3rd party advertisers like banks and those pathetic what price my house websites.There are some valid arguments for maybe one of these models, but they have to tread very carefully.

So lets look at some current models and possible models or fees.