REA has just announced the acquisition of 1Form.com.au the leading online tenant application software used by property managers and tenants across Australia.
1form was launched in 2006 by founders Chris Koch and Chad Stephens and slowly has built up a market leading position which was partly due to their integrations with both Domain and Realestate.com.au
Both founders will remain working within the company for the next 12 months as REA transition the company and technology into their systems. Although the founders believe REA purchased them because of their technology we feel this would be a secondary reason behind the huge tenant database that 1form has acquired over the past 8 years.
They’ve captured the details of millions of tenants who have applied for rental properties and also trends around their behaviour.
Successes already beginning to add up, we believe ActivePipe has the potential to become a critical component of the technology revolution underway within real estate brokerages in the US.