Fairfax Media has today announced that the Commercial Real Estate brand will be adopted for all commercial property media assets across print and digital via commercialrealestate.com.au
Commercial Real Estate will be part of the Financial Review Group and operate across The Australian Financial Review and BusinessDay in The Sydney Morning Herald and The Age.
This past year, Fairfax has been taking feedback from advertising partners about how to best meet their needs. The response is this emphatic and transformative move, which is a major development for Fairfax and the commercial real estate industry.
Fairfax’s audience reach, both through its mastheads and commercialrealestate.com.au, will deliver an unparalleled multi-platform solution for marketing campaigns.
In the coming months, advertisers will have a single sales point of contact and seamless integration of products and services across the Fairfax commercial real estate media portfolio.
We will be working closely with clients to deliver unique bundled and integrated advertising packages under this expanded Commercial Real Estate brand.
A senior executive to lead Commercial Real Estate will soon be appointed.
This move by Fairfax should help commercialrealestate.com.au gain further traction as the AFR is the leading the print publication for commercial advertising so bundling these clients into commercialrealestate.com.au subscriptions will strengthen the CRE brand.
3 Comments
Glenn Rogers
This was suggested to Fairfax at the time of acquisition of CRE back in 06′
This and more could be done as Fairfax have the unique advantage of owning the major real estate print products already.
It’s now 2013…….better late than never but whats been lost in the meantime ?
Ryan O'Grady
Save to say that CRE has not had the traction that Fairfax would like. Maybe now with these bundles CRE can impact on RCAs market share.
Glenn Rogers
CRE was #1 on Google for all the appropriate search terms for years before the acquisition and agents always commented the best enquiry came from CRE.
Fairfax, at that time, had the opportunuty to marry it with the Age and Fin Review to create an unbeatable combination of tools ……but they didn’t, for 7 years.
It will be interesting to see how this pans out.