Today, Domain.com.au announced they have entered into a joint online partnership with Telstra Media that will offer greater exposure to Domain agents and their clients for their property listings.
Fairfax Real Estate will develop a co-branded version of the Domain.com.au website through Telstra BigPond, and will feature Domain property listings as well as providing real estate content for other areas of the BigPond website.
The Telstra BigPond website currently averages more than 5,500,000 unique audience visitors monthly.
The site will be launched in late-September and will be in place for two years.
Matt Siddons, Marketing Director, Real Estate, for Fairfax Marketplaces.
We are very excited to announce the partnership between Domain and Telstra Media,
The strength and audience reach of Telstra BigPond will bring even greater value to agents and their clients, which is in addition to the web and print offerings and the award-winning range of apps for mobile devices, as part of the multi-platform range of marketing tools from Domain,”
This follows in-line with other content sharing arrangements that Fairfax has entered into including with Ninemsn. It’s a blow for Realestateview who look like they will be getting the boot from the Telstra site.
You usually find these content sharing arrangements change every few years as Fairfax previous held eBay which has now gone to REA. REA also have the deal with Yahoo.