The Way Forward For The Major Portals + E-Ave Wrap-Up

5 minute read

On Yesterday’s Electric Avenue Show – I shared an insight into what I see as ‘The Way Forward For The Major Real Estate Portals’ + A FREE Tool for Real Estate Agents who are looking to Building Their Online Profile (newly released via one of the major portals).

Behind the scenes, I’ve already suggested to a number of the Property Portal providers that I believe each individual real estate agent should be able to have an area within the Property Portals where they can upload some personal information/bio, testimonials and links to their Social Media profiles, etc and I’m pleased to announce that one of the Major Portals has recently rolled out this functionality within their site.

As I mention in the show, currently consumers are looking at your listings, seeing your name attached to the property listing & to find out more background information about you, they are Googling your name (which directs people away from the portal & onto the abyss of millions of search results that come up on Google.)

How your Digital Footprint appears on Google is vitally important nowadays and what appears when a potential client Google’s Your Name is either costing you a lot of money in lost business right now OR if you’re a more savvy agent you’re probably reaping the huge rewards already.

Which is why I was pleased to see that Ben Stockdale and the team at TheHomePage.com.au have adopted the Agent Personal Profile strategy and run with it.

 

Hi Greg,

We’ve been talking about this for a while and slowly rolling out this feature.

It’s now live for all agents, agencies and franchises to update their profiles.

Not only do we encourage links to Twitter account, Facebook, Linkedin, etc, etc but we also allow VIDEO!!!!!!

See a great example here –> http://www.thehomepage.com.au/agent/peter-taliangis

To edit the details you just need the office admin login details and go to http://dashboard.thehomepage.com.au/

We’re looking for feedback on how we can do better so please contact me on [email protected]

Cheers
Ben Stockdale  – CEO TheHomePage.com.au

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It Helps To Improve Your Digital Footprint

Even once all of the Major Portals provide ‘Agent Profile Pages’, your Potential Sellers will still continue to Google your name and the name of other Real Estate Agents to check them out. I don’t know how you’ll ever stop that from happening…it’s just what people do today.

But by providing an individual agent profile page, at least the agent has a chance to put forward something about themselves right there within the major portal rather than just a basic thumbnail image, limited contact details, a company logo and a link to the company home page (which then means that the consumer has to search for the individual agent’s profile page on the company website – it’s way too cluncky).

Plus, because the content for the personal agent profile page is uploaded onto a high-ranking real estate site, when customers Google Your Name, there’s a good chance that the agent profile page will rank within the first search results which means that you become more visible on the web & the major portals get more visitors back to their site! So it makes sense all round.

Note: When each of the major portals start rolling this out (which I have no doubt that they will), the individual agent should be able to have a link to their own personal website/blog, Twitter account, Facebook, Linkedin, etc and have the ability to upload videos and testimonials.

I have some ideas of my own that I would like to see included, and I will be watching with interest to see where this concept goes from here.

Electric Avenue Wrap-Up

On Monday’s Show, I shared a Great, ‘FREE’ Online Conversion Tool For Real Estate Agents.

Tuesday was about a ‘Critical Online Tip for Real Estate Agents’ and their sellers.

In Wednesday’ episode, I shared ‘One Of The Most Important Skills For Real Estate Agents In Today’s Market?’

and Today’s Show poses the question ‘Is This The Future For Real Estate Training?’

I hope you enjoy this week’s E-Ave Wrap-Up. Cheers Greg 🙂