If you have a Google Apps Account and you understand how to administer this account you can now enable Google Plus for Google Apps for each of the users in your organisation and they in turn can now finally have a Google Plus Profile.
Note: If you are logged into your Google Apps GMail click on Manage Account (should be top right)
A Note on Facebook Pages
Facebook Pages are terrible, admittedly they are getting better. As a company we have invested a considerable sum in building applications for pages with some success, but it is a hard road and the rules governing these developments can be quite limited, with changes looming, it may get better for developers, but for business without integrated apps it can still be a very manual – time consuming affair.
Google Plus for Business
Yes, you will need to be on this site and yes Google Plus for Business (pages, brands) will be rolled out in the coming weeks. Here are some things you will need to know.
Google Apps Users will get Special Treatment
If you are a power user or you want to be a power user you should already be using Google Places, Google Reader (you site must have rss feeds), Google Webmaster, Google Analytics, Google Calendar and possibly even Feedburner. If you have a Google Account you can sign into that account to get access to all of these services (after sign-in)
The above have little to do with what you can accomplish with Google Plus but they definitely will make life easier once Google Business Pages rolls out.
Google Plus Company Pages
Looking through the Google Plus source we can definitely see what is on the horizon and most of this is pretty cool indeed and will have Facebook rolling out updates (finally) for Facebook pages.
Google Meeting
Like Hangouts, but for business, Google Meeting will allow you to organise, record and store, phone, text and video meetings with groups of up to 10 people. Attendees will be able to be invited via Google Calendar, GMail and Google Chat. The possibilities with this will be pretty cool for people to collaborate and share information on projects and the like.
Google Screencasts
You will be able to record screens and share them with people within this meeting, you will possibly be able to create notes whilst you record your screen on the screen and archive all of these within a screencast.
Google WhiteBoard
Google Whiteboard is a document style process where users can collaborate on documents, share them amongst users and then post them via email.
Google Location
This one is a wild guess, but looking at the code, it seems that you can also track people within an organisation (users must opt in) to see where they are currently located on a map.
My feeling is business pages will take over Google Sites, which is very underwhelming, this would mean users can create multiple business pages and create circles for those pages.
All in all Google Plus is building into a substantial success for Google and my belief with Google Company Pages being released shortly it is going to cause some headaches for Facebook. Better yet, we will all benefit from the competition as more and more features are rolled out. Competition – don’t you just love it.
How to get Shortcut (Vanity URL)
www.Gplus.to allows this. This nifty little app lets you create a short URL for your Google+ page, making it easier to share with your friends. As an example, is Gplus.to/peterricci , is much easier to remember instead of digits e.g http://plus.google.com/117489371829741156604
Updated
Google Plus for Business is now released in a basic form, so you can now create pages for Google+ Brands
Here is the official Google Blog Post
People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.
For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.
Direct Connect from Google search
People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.
Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.
I have just created my Google Apps Plus Account. You can add me here 🙂