Thehomepage.com.au is reporting a jump in customer engagement since launching a new feature in July that positions video as the ‘hero’ in all listings — replacing still photography as the first thing a visitor sees.
These results were a surprise to Ben Stockdale, CEO.
What we weren’t expecting was the massive change that adding video would bring to the user engagement. We’ve seen our Average Session Duration climb to an average of 10.33 minutes, over a minute more than the market leader.
Since offering video, Thehomepage.com.au has displayed thousands of property videos supplied by agents via YouTube, Imageination, Visual Domain, Platinum HD and other video production houses.
Georgi Coward at Cunninghams Property in Balgowlah agrees.
Our videos have clearly sped up the buying process for us. They provide a great way to promote what lifestyle potential buyers might enjoy in the property and can quickly convey surrounding amenities and attractions.
The most watched videos on Thehomepage.com.au are two of the properties from ‘The Block’ TV series, 39 and 41 Cameron St, Richmond.
Ben also indicates:
Thehomepage.com.au is investing in new ways to use video to challenge the old ways of listing. New features will be progressively rolled out in 2011/2012.
Thehomepage.com.au was founded to challenge old business models by providing free standing listings, which now include video.
ABA Audited stats http://www.auditbureau.org.au/edata/masthead/show/thehomepage