Earlier I posted an article outlining the Importance of your Real Estate Blog. Here I’m going to provide an example of how powerful a blog can be in increasing traffic to your website.
We are going to use this site www.silkwoodmedical.com.au. Silkwood Medical are a plastic surgery company based in Bondi Junction, Sydney. They built this website around 18 months ago and although the site looks very nice it does not rank well in search engines and therefore does not generate too much organic traffic. The site has no blog associated with it and news articles are posted to the website in pdf format.
Our solution was to create a blog which looked exactly the same as the client’s website and place the blog on a separate url www.silkwoodnews.com.au. The idea of this, is that a user will jump between blog and site or site and blog without realizing they have been redirected to a new url. The client would then post articles through the blog which will build up pages in search engines driving traffic back to the blog which in turn will direct traffic to the original site.
This has worked very well and the blog now rates high in search engines in many key words which the original website does not. Some of these key words included on the first page of Google for the blog are:
- macrolane sydney
- ulthera australia
- breast macrolane injections
- breast injections macrolane
- ultherapy cost
- ultherapy reviews
- cost of face ultherapy
- facial revolution
- macrolane breast enhancement sydney
- macrolane injections sydney
- skin tightening ulthera
- ulthera laser in sydney
- ulthera reviews
- ultherapy costs
- video ulthera
Because users now receive the Newsletter via email and a link back to the website, means traffic is driven to the blog. This is better for their business as readers are likely to view other information about their services and could lead to an increase in new business.
Unfortunately, the General Manager of the company left a few months ago so content has not been updated since then. However, the main Silkwood Website receives between 55% to 65% of its traffic from the blog site and this would spike significantly each time a post was created and an email sent to subscribers.
In summary, by attaching a blog to the website will increases the amount of pages and content in search engines resulting in increased traffic. Also, a great way to encourage users to frequent your website is to post your newsletter through your website, further increasing traffic.
Note: if you do not want to set up the blog on a new url you can cerate a sub-domain for the blog eg news.silkwoodmedical.com.au