As a sales person regardless of whether you’re selling real estate or real estate websites, a pivotal point in your success is justifying to a client why the service, product or asset is worth the investment outlay. In real estate web development this can be a difficult task, especially if the client sees very little value in the web. However, this is now become a whole lot more easier thanks to a service offered by a company called The Ad Network.
The Ad Network is a specialist digital agency which focuses in real estate advertising representation. They’re basically the middle person between advertisers (who wish to market their products and services) and website owners (who’s audience is the advertiser’s target). The Ad Network perform all of the leg work in finding an advertiser who matches your website profile, looks after the contracts and the relationship, serves the ads on your website and then provides you with a quarterly cheque for the advertising revenue your site has made.
From a recent press release:
“The Ad Network represents Australia’s biggest Real Estate Agents, including Raine & Horne, Century 21, First National, Richardson & Wrench and Laing + Simmons with exclusive advertising rights. They have also established themselves as Australia’s leading real estate industry network, working with a variety of partner sites within the real estate industry including Myhome, Rentfind, Homeloanhints and the Real Estate Institute of NSW.”
You might wonder how this links in to your own real estate agency website given you are not operating a head office website. In recent times, The Ad Network has seen a strong demand for targeted local area marketing, where advertisers are looking to promote their goods and services to a specific audience in a particular geographic area. In an industry first The Ad Network placed ads on an individual office website Richardson & Wrench Mosman (here Sales Results and Property Page along with their sales and news alerts). These ads were negotiated independently from the R&W network and relate solely to Richardson & Wrench Mosman with the reported advertising fee being 5 figures each month.
This is quite a significant return for RWM given the average website outlay is in the thousands not tens of thousands. Obviously, the normal real estate agent website would initially not attract this type of advertising revenue but over time through building up a readership and audience it is possible. Basically, the more people that come to your website, the more revenue you can potentially make.
If you’d like to find out whether your website is suitable for advertising, you can contact Rowena Gupta at The Ad Network Rowena@theadnetwork.com.au.