A couple of weeks ago I met with former Miss Australia, Caroline Pemberton and spoke at length with her about the new role she is playing within the real estate industry.
Caroline, who is a TV Presenter, Speaker, Model has recently been doing real estate video presentations for high-end properties within the Sydney market.
Previously within the real estate industry, TV personalities and sports stars have been employed to present and/or promote larger developments/land releases, etc but now there seems to be a growing sector in the market for TV presenters to be featured within the property video of individual properties.
Natalie Lowe from the popular Australian TV Show, Dancing With The Stars has previously been featured doing property videos for a company called Real Estate in Motion and I’m sure that as the price of video becomes more affordable you’ll see lots more TV Personalities, Models and Sports Stars being recruited as presenters for the medium to high-end of the market properties.
But, Caroline Pemberton’s story has ended up a bit differently than she had anticipated. Caroline ended up enjoying presenting the homes so much that she decided to get her certificate and become an agent herself.
Recently back from travelling to Antarctica where she did a video-shoot for the TV Show Getaway, Caroline told me that she uses the same lifestyle format that the TV presenters use within programmes like Getaway, etc to help build the emotion of a home within her property videos. For example, in this video Caroline even jumps into the pool for a swim.
Note. Whilst I agree that building the lifestyle into a property video is extremely important, jumping into the pool, spa, etc isn’t something that I’m advocating agents should start doing as a part of marketing a home.
As more and more agents embrace the use of property videos, it will be very interesting to see what role TV celebrities could end up playing within the real estate industry.