REA Group have just announced that they have formed a partnership with the Yahoo!7 site. Here’s a copy of this morning’s press release.
” YAHOO!7 AND REALESTATE.COM.AU ‘SHACK UP’ AND FORM NEW PARTNERSHIP
Addition of property listings means Yahoo!7 visitors can find everything ‘under the one roof’
SYDNEY, Australia, 5 May, 2010 – Australia’s largest property portal realestate.com.au and Australian online media company, Yahoo!7 have joined forces to launch the Yahoo!7 real estate channel. The content will launch on Yahoo!7 site today, in an increasingly hot property market.
Henry Ruiz, General Manager Consumer Marketing for realestate.com.au stated this new partnership with Yahoo!7 comes at an opportune time following the recent re-launch of the realestate.com.au website. The new channel will provide Yahoo!7’s 7.2 million visitors per month[i] with access to great new tools and enhanced features to help them find the right property to buy, rent or sell.
“We are excited to be aligned with Yahoo!7, as it further extends our reach which during the month of March 2010 realestate.com.au attracted over 6.5 million unique browsers.[ii] As a nation obsessed with property this is another channel to help consumers achieve the great Australian dream of home ownership,” said Henry Ruiz.
With this recent partnership with realestate.com.au Yahoo!7 has now strategically partnered with the top three Australian portals that provide listings for employment (SEEK), motoring (Carsales.com.au) and now property with realestate.com.au. These three partnerships with Australia’s top three listing sites are designed to deliver the best experience to Yahoo!7 users.
Emma Harrington, Director of Partnerships for Yahoo!7 said that the new partnership with realestate.com.au complemented the existing portfolio of classified offerings now available for Yahoo!7 visitors. “The partnership with realestate.com.au forms the final piece of a trifecta of listings agreements for Yahoo!7 encompassing employment and jobs, motoring and now property. Through this partnership with realestate.com.au our visitors will have access to Australia’s largest property listings portal.”
[1] Source: Nielsen NetView Panel, March 2010
[1] Source: Nielsen Market Intelligence, Australia, March 2010″
I recently commented on this site, about whether Domain.com.au had experienced an increase in traffic since taking over the ninemsn partnership back in November 2008 after the REA Group decided not to continue their previous agreement with ninemsn?
Obviously, REA’s move away from ninemsn has had a detrimental effect on traffic to their site, to subsequently bring on this partnership with Yahoo!7.
At this early stage I can only see this as a positive move from both Realestate.com.au and Yahoo!7. But I’d be interested to hear Business2 readers thoughts on this move.
3 Comments
Brian Chua
I am curios on what will happen to the current Yahoo7 realestate partnership with Onthehouse.com.au. Will they be replaced with immediate effect? Any feedback on this would be great.
Nick
I’m wondering the same thing. They cant be happy about being discarded for the competition. I cant see Yahoo!7 keeping them because that would be awfully confusing.
Although Yahoo never really promoted On the house at all.
You had to search very carefully to even realise there was a connection.
Greg Vincent
One things for sure Brian & Nick, it will have a huge impact on their 3rd party advertising agreements.