I was presenting at a seminar in Brisbane last week, where Australian Property Data provider, PriceFinder launched a new offering to real estate agents.
Taking inspiration from the success of Zillow and Trulia’s web site widgets, PriceFinder has released its own range of agent website tools for the Australian real estate industry.
According to Kent Lardner, Chief Operating Officer of PriceFinder :-
“Your web site visitors can now search for recent sales that match their property as well as view sales and growth charts for free. We have several new widgets now available as well as banners to enhance both the look and the functionality of a real estate agency website”
“The PriceFinder SalesMatch widget will allow you to find and map matching comparable sales for any property. Add this widget to auto display the most recent comparable sales for every listing on your website or simply provide a great value add-on for your website visitors.”
Widgets are an easy way to enhance your agency website and increase traffic by providing property related information to online property seekers who seem to have an unquenchable thirst for real estate statistics, comparable sales, demographics, etc.
Click Here to see these new widgets.
Future plans for PriceFinder Widgets:
“The address searched will be presented in a prospect report, printed directly from within your PriceFinder subscription platform in a future release. As part of our widget and overall product offering, PriceFinder will empower the agent with products that are currently being sold to consumers. Great for agents, not so good for businesses relying on consumer revenue.”
These PriceFinder Widgets will not only provide easy to access FREE reports to consumers but should also help real estate agent’s improve their website conversion. By providing an opt in facility for buyers, sellers, landlords, tenants, etc to recieve the FREE reports, the Widgets will inturn generate online leads around the clock for those agents using the PriceFinder system.