GOLD COAST FOR SALE. On Network Ten

4 minute read

http://www.goldcoastforsale.tv Or. The questions, and issues surrounding aggregating ‘content’ and giving new relevance to old media.

A lot us talk about doing stuff. And certainly there’s a 101 great ideas for shows of all types and sizes on property. I’ve had about a dozen myself.

But there’s a country mile between the talking and the doing.

The ‘doing’ is called going ‘the extra mile’ – and there’s not a lot of traffic on it.

Which is why I raise my ‘cowboy’ hat to a guy called Shane Gore, who’s managed to pull together a two-hour show on Gold Coast real estate – with rates, Shane explains, that go head-to-head with The Gold Coast Bulletin.

I don’t understand media buying, as I’m not in that game. So I can’t comment.

But any exercise in draining VPA from ‘The Establishment’ is not going to make for a very happy camping ground.

It has taken Shane about three years to pull it off; and he’s done so by looking at all the content suppliers on the Gold Coast, and then, very gracefully and creatively ‘pimping’ all of our services; mashing them up in a very GC show – that’s being posted by the super slick operations of BlackLab and Cutting Edge.

And these outfits are VERY SUPER BROADCAST SLICK. No doubt about that.

Plus. I use the word ‘pimping’ in, actually, a very complimentary fashion.

And no doubt Shane will take great exception to the term. But I was ‘pimped’ before I knew it, as a lot of content was downloaded from the Internet and cut into a ‘pilot’.

Without our knowledge. But there’s no great gain without a great risk.

And I like Shane and what he’s trying to do.

I’ve even signed my Non Disclosures and my Copyright waivers; and supplied copies of the $21 million in public liability insurance we need to operate in public as property ‘video’ shooters.

In fact, I have never been ‘pimped’ any better, in what is the ultimate exercise in aggregating existing content and re-purposing it for what I reckon is a dead duck medium.

And that’s TV. Closely followed by newspapers. Its a rolling bet which line of dominoes falls first.

Short of the next series of UNDERBELLY on Nine, I see nothing compelling about what’s on offer on TV anymore.

TV needs all the help it can get. I mean it IS there. We turn it ON. But it is still an idiot box.

Concepts like Shane’s that can bridge the gap and drive viewers to portals are interesting.

In fact. I wish I’d thought of GOLD COAST FOR SALE myself but I’m still very much in the bridge-mending or bridge-building stages, between myself and various competitors, so I can attempt to deliver some impartial postings – post the controversial ‘Banning Adjectives in Property’.

Shane approached most of the content suppliers on the Coast; from those offering the dreaded ‘Ken Burns Slide Show’ – which is not video, despite the fact it happens to be ‘moving’ (while anything and everything in the frame itself remains ‘still’) – and most of the digital cinematographers specializing in property.

From the GC to Brisbane.

The good. The bad. And the ugly.

I’m supporting GOLD COAST FOR SALE and we’ve licensed about three years of Gold Coast HD lifestyle for this new series.

The Burning Questions:

Will two-hours of Gold Coast real estate ‘rate’ on a Sunday morning? I’ve personally lost half a million investing in a series called JUST FOR THE RECORD on Ten. Which didn’t. The Comedy Company got my slot and the rest was history.
And will it sell property?

These are two real hard hurdles to jump.

If GOLD COAST FOR SALE can clear them, the ground rules will change.

Guest Author: Brett Clements from Platinum HD