As a follow up to Glenn’s Twitter articles, I though I would discuss a Twitter application I stumbled across. TweetLister allows real estate agents to schedule real estate tweets for their property listings which are then published to their Twitter account.
The real estate tweet includes the sale type, suburb, bedrooms, bathrooms, price, 2 property features and a shortened url to view the listing on TweetLister. At TweetLister the user can see the remaining details for the property, including a photo and link to view the listing at the agent’s website. The user can even submit an enquiry through TweetLister which is emailed to the agent.
TweetLister is so easy to use, to sign up you simply enter your Twitter username and password. You then add the details for your listing and schedule when a tweet will be created. Tweets can be created once, daily, weekly or monthly for a particular listing. You control everything through your Control Panel (sidebar on the right in the screenshot), you can cancel listings, view page views and also the number of enquiries submitted for each listing.
To demonstrate the product Business2 kindly created an account and listed a property belonging to one of Agentpoint’s clients. @BusinessTwo on Twitter you can see the published tweet and link to TweetLister for the property listing.
A quick glance around Twitter and you will see only a few agents in Australia are tweeting about new properties they have listed. Personally, I think there is no harm creating a tweet for every new property you list, however I do believe if you re-tweet a listing then you will start to annoy your followers. Saying this, re-tweeting may be appropriate if you have an auction in the coming days and you wanted to remind your followers about it.
One short coming of this software is that it is time consuming as it requires agents to manually enter property details into TweetLister. This creates an opportunity for real estate software companies who can easily develop a similar Twitter application. This application can be integrated into their property listing software, providing agents with real estate listing tweets that are completely automated and effortless.
Alternatively, Domain or REA could develop an application which created Tweets in an agent’s Twitter account for every new property listed by the agent on that portal. The shortened url in the tweet will link back to the real estate portal, increasing the portal’s traffic while providing greater value to agents!