News has been coming thick and fast. It is Domain’s turn now. Ninemsn has signed an exclusive deal to carry domain.com.au’s listings starting from Monday the 1st of December.
From my understanding REA did not renew the deal which saw them paying Ninemsn for traffic, much like any advertising deal. Whilst this is not a bad deal for domain (and agents) and will increase traffic to their website, I still don’t see Ninemsn as the beast it used to be and therefore it may only have a minimal impact on traffic.
Having said that Ninemsn still do have a large visitor count, especially with people that do not know how to change their default home page.
Domain also has a deal with Ebay.com.au and Justlisted.com.au (remember them?)
Would be interesting to know where my readers actually go to view their news. Do you go to Ninemsn.com.au?