Microsoft got out the the moneybox this week with a bold AUD 50 billion bid for advertising giant Yahoo. What this means for the Australian market is anyone’s guess but as Wired Magazines report “Do Two Losers Make a Winner?” is probably bang on in relation to search and advertising. Yahoo are aligned with Channel 7 and Domain whilst Microsoft are aligned with Nine and MyHome.
This will basically leave two companies slugging it out for search advertising, but for me the race has ended for now and it will take someone new and something innovative to topple Google.