I very rarely throw out a Wentworth Courier Paper, even though I find newspapers increasingly frustrating to look at when searching for a home (they are fun to read). I came across an advertisement (full page) for a sales person from McGrath. It was a whopping ad telling us the experience that this person had.
I am not going into the value of this ad. But the reason the headline says, ‘down the drain’ is because the ad creator and the newspaper failed to inform the person that they copy text that signalled the phone number (and contact details) of the person was in fact the same colour as the background which made it impossible to read his number. So now this salesperson is left with a bill for well over $1500.00 and no chance of getting any enquiries.
Will a person read the ad and then do a search for the person online to find his contact details? I think not! This is another reason why newspapers just do not make any real sense to me, they last but a day (maybe a few) and you cannot edit the mistake once it is printed.
Now this is not an indictment on Hamish, but it does pay to be careful!