Recent comments by REA CEO Simon Baker to Neil Shoebridge try to demonstrate that REA are not atall concerned with MyHome’s launch. Simon was quoted as saying, that MyHome had no impact on his business (which is true as it is been a little bit of a fizzer)
But what has confounded me somewhat was an email I received that seemed to be a press release from REA that read “MyHome is embarrassing“, so visit realestate.com.au.
Now, I am sure that breaking it up it has a double meaning, but for anyone in the industry with the slightest sense would see that it is a direct right hook into the PBL MyHome gut followed by a swift knee into a place that makes us squeak. I really do not know why they have bothered, to me it shows that they are indeed a little worried and maybe offering up a challenge. I would have thought that they would have not stooped to this level of marketing, but a lot of your money is at stake.