Realestate.com.au have today announced a new Industry Advisory Council made up of eight real estate industry ‘leaders‘ that have come together to form the REAIAC.
Read part of the release here……….
‘The REAIAC will serve as the ‘Peak Industry Body’ top provide guidance and advice to Realestate.com.au. In addition to suggestions for the next generation of realestate.com.au’s website, the realestate.com.au Industry Advisory Council will also discuss:
• How can the real estate industry use the Internet to better serve its members and consumers?
• How can realestate.com.au train and educate real estate agents on Internet marketing and operations?
• Is there a need for common, real estate industry standards regarding trust accounting, customer relationship management, corporate and marketing systems?
• Can the real estate industry act to defend its common interests without stifling competition among agents?
Members of the Industry Advisory Council will attend at least six meetings a year to discuss these and other issues. The Industry Advisory Council will regularly produce reports containing a series of recommendations, presented to the REA Group Board and Senior Management.
Okay:
1. It is not a ‘Peak Industry Body, as the industry had no say in it or the election of members.
2. It is a good idea that will not do anything (6 meetings a year?)
3. If the 8 leaders are just heads of large franchise groups it will backfire severely with independents.
4. REA help train? I think make more money – not that training is not needed – but this is more than likely just more revenues.
5. I think REA learn more from listening to agents/consumers on this site than they will ever from ‘Industry Leaders’.
Reading this press release really just made me cringe, I am sorry guys, but what is going on there? REA are already a slow moving beast, how are 8 people who probably know very little about the Internet going to help this site for agents and consumers? This is just a feel good release, that leave only REA feeling good. Am I going mad? I know REA do some good things, but I am, trying to work out what this is?
I have read it 3 times now, and it just looks worse for REA each time…..I have posted the full article below, let me know if I am wrong on this!
realestate.com.au is announcing a new peak Industry Advisory Council.
The identities of its 8 members are to be revealed at the Real Estate Institute of Australia Gala this Thursday evening, at the Four Seasons.
—–Here’s more information:
Eight top real estate industry leaders—who manage more than 1,000 real estate agent offices across the country—have come together to form the realestate.com.au Industry Advisory Council (REAIAC).
The REAIAC serves as the Peak Industry Body to provide guidance and advice to realestate.com.au. It will also discuss issues and opportunities facing the Australian real estate industry.
Topping their agenda will be a discussion of the future of online real estate marketing and real estate agents’ suggestions for the next generation of realestate.com.au’s top-ranked website.
Shaun Di Gregorio, General Manager – Australia/New Zealand for realestate.com.au will reveal the REAIAC members’ identities on March 22 at the Real Estate Institute of Australia 2007 National Awards for Excellence gala dinner. realestate.com.au is the proud principal sponsor of the awards dinner, which is the national real estate industry’s premier event of the year.
In addition to suggestions for the next generation of realestate.com.au’s website, the realestate.com.au Industry Advisory Council will also discuss:
• How can the real estate industry use the internet to better serve its members and consumers?
• How can realestate.com.au train and educate real estate agents on internet marketing and operations?
• Is there a need for common, real estate industry standards regarding trust accounting, customer relationship management, corporate and marketing systems?
• Can the real estate industry act to defend its common interests without stifling competition among agents?
Members of the Industry Advisory Council will attend at least six meetings a year to discuss these and other issues. The Industry Advisory Council will regularly produce reports containing a series of recommendations, presented to the REA Group Board and Senior Management.
“The members of the realestate.com.au Industry Advisory Council are partners in a process that we hope will benefit consumers and agents. They will also help us continue to improve realestate.com.au,” says Simon Baker, CEO and Managing Director of the REA Group, (ASX:REA, realestate.com.au Ltd. and its subsidiary companies).
“This Advisory Council provides a formal and far-reaching forum for industry leaders to tackle the most pressing issues facing real estate in Australia today.”
Ex-Wallaby captain Phil Kearns will host the National Awards for Excellence gala dinner at Sydney’s Four Seasons Hotel. Ex-All Black Eric Rush will address the audience as a special guest speaker. For more information on the event, visit: http://www.reia.com.au/nationalawards/
About realestate.com.au
realestate.com.au has helped more people find a home in Australia than any other website every month since October 2000. The site receives 3.7 million unique browsers per month, more than its 15 largest competitors in Australia combined (Nielsen//NetRatings). realestate.com.au is owned and operated by the REA Group (realestate.com.au Ltd, ASX:REA, and its subsidiary companies), which operates 15 other real estate websites in a total of eight countries.