The deal again places realestate.com.au as the most aggressive real estate portal in Australia and adds another site to their growing stable of International websites.
One of the representatives of realestate.com.au forwarded me the press release with the following text.
“We believe that the more international markets we enter, the more successful we will be with Australian agents and consumers. That’s because we can share (and reduce) costs across all the different countries, share knowledge, and drive traffic among the countries (all of whom have significant numbers of international home buyers).”
Doesn’t this make you just want to give a big group hug to all the wonderful people at realestate.com.au for their undying commitment to real estate agents.
To be honest there is a deal of truth with this, however getting more people and more buyers to Australian agents sounds like a good idea – but there is always that historical sneaking suspicion that prices will rise even further with an increase in popularity.
Any agency for the SUPER PLATINUM INTERNATIONAL MARKETING PACKAGE?
It only costs an extra $5000.00 per annum to have your agencies listings appear on International websites! (Logos will cost an extra $2,500 to appear next to search results…………ok, I do get carried away!
I do really think that it is great to get Australian companies (they are still classified as Australian in my eyes) out there buying into International markets and anything that increases the awareness of the Australian property market is a good thing, so again well done to the team at real estate. Will be interesting to see if the site gets the realestate.com.au revamp, as it is pretty boring to look at.
You can download the press release in its entirety here. (PDF file 39kb)