Realestate.com.au reached a milestone recently with the site hitting over 3 million unique visitors for the month of August. 350,000 listings and over 280 million page impressions makes for impressive statistics and it seems that second placed domain.com.au is being left further and further behind.
This writer does get stuck into realestate.com.au from time to time and so do many of their readers, but whilst we may do this, there is no doubt that realestate.com.au, their management and marketing staff are clever little cookies and have taken the site to such amazing heights over the past few years.
I must say as a person looking for a property in Eastern Sydney my one port of call is realestate.com.au .
So how will they keep growing? As far as viewers go I think 4 -5 million will be their peak for the next 10 years, but there are so many areas they can profit from. Continual growth outside of Australia is an obvious one. However I want to think locally.
My first thought is a 24 hour digital realestate.com.au television station, complimented by interactive elements such as receiving your listings each week to your liking right into your living room. Many companies spend millions of advertising dollars each year on television networks hoping to get to home buyers, sellers, renters etc…so why not a dedicated home TV station?
Adding movies and sound files to listings may drive extra revenues from agencies.
The site is becoming too big for many small businesses to get involved with advertising, but there are a few ways that they could over come this.
The fact is they host just so much property data that many Australians want to get to each week, and getting that data to people whether it be on mobile phones, television or the internet has got to be at the forefront of the management of realestate.com.au.