Realesdtate.com.au turns “10” this month and boy are they celebrating, giving 10% off their “professional” design services on top of sending out an email to all integrated agents titled “TERMINATION of your free Listing Facility on your website”, ……..yes this post is a little tongue in cheek, but a lesson in communication.
The email was followed quickly by a clarification and apology, but it does go deeper than that. The email signifies how realestate.com.au sees their own position of strength and perhaps a slightly disturbing glimpse into how they view their agents.
However it is a great feat that a company such as realestate.com.au has weathered the boom and bust of the Internet and is in such a strong position nationally and perhaps soon in New Zealand.
Logon to www.archive.org and have a look at how the site has evolved (and others) over a period of 10 years.
Archive.org takes snapshots of nearly all websites and keeps an archive of these for posterity. It is a wonderful system.
So to Realestate.com.au congratulations on a wonderful achievement and a continual drive for innovation. I am from time to time very harsh on this company but they are by far the leaders in real estate in Australia and should serve as a lesson to Fairfax and Sensis on how to go about building a business through partnerships and good leadership.
