Domain.com.au has particular strength in Sydney (Sydney Morning Herald) and Melbourne (The Age) where they dominate the classifieds market with their newspapers. The sites main strength is its clean interface and well organised data structure.
However F2 in my opinion has become a whipping boy to realestate.com.au. The company just seems to sit back and take it from all angles and speaking to many agents is just hanging on. More and more agencies and spending more money with realestate.com.au and this will eventually come at a cost to Domain.com.au.
This is unfortunate because the site is clean and very easy to use and does not suffer from the same amount of advertising as its major competitor (realestate.com.au).
Domain does not have as many listings as its rival and really needs to get their act together. It is by far the best site aesthetically and in talking to many consumers it is favoured but it just does not have the listings and in the end this controls success.
My opinion is that they should take a completely different approach to this medium if they are to be successful.
Domain.com.au
Major Shareholders: Fairfax Limited (100%)